Hall-test is used as a method of research for studying and testing new goods or qualities of already familiar products.
Hall-test is used for solving the following tasks:
The ways of conducting the hall-test can differ, but often a hall-test is held in two stages. On the first stage respondents should test and estimate any products or advertising materials. On the second stage the interviewer questions the respondent for finding out his attitude to the testing product and to the whole group of products and goods.